If you are thinking of optimizing your search engine's visibility, there is one important factor that you should really consider, which is very effective in optimizing your search engine visibility and that factor is "Keywords".
What are keyboards?
Keywords are words and phrases that are input to a search engine to get related search results. Or words and phrases that you input when indexing your website to a search engine so search engine users can find your website by inputting the same words and phrases when searching for webpage contents online.
Before indexing your website to a search engine, you need to select some words and phrases that better explain your website contents. So when someone is searching for a content or website online and input words or phrases which is the same words and phrases that you use when indexing your website to a search engine the person will get a search results including your website.
Types of keywords.
There are three basic types of keywords which is.
1. Head Keywords.
2. Body Keywords.
3. Long Tail Keywords.
1. Head keywords, are keywords with just one or two words. This type of keywords has more search volume and little conversion rate.
2. Body keywords, are keywords with two to three words. This type of keywords has medium search volume and medium conversion rate.
3. Long Tail keywords are keywords with four or more words. This type of keywords has low search volume and high conversion rate.
(conversion rate is the amount of search audience among the total search volume who is searching specifically for your website content and become one of your website visitors)
Learn more about getting unique traffics to your website.
Having a powerful combination of keywords can play a basic role in optimizing your website visibility in a search engine results. Here are several ways you can optimize your website visibility in a search engine results.
I. Discover the keywords that drives more traffics.
II. Make use of Analytics tools.
III. Use a meta title and descriptions.
VI. Use images.
V. Study your competitors.
I. Discover The Keywords That Drives More Traffics.
One of the basic steps to have an optimized keywords for a better search engine visibility to your website is by discover the keywords that are more effective in driving traffics to your website. You can start by doing a thorough research and get a target of the best constructed keywords you can focus on to reach your website search engine visibility goal.
How to discover the write keywords for your website content.
Your webpages contains thousand of keywords depending on the amount of text contents it has. So every pages in your website has unique texts that can be relevant for keywords. Here are three way you can discover the right keywords for your website content.
1. Figure out the keywords your potential audience might want to use when searching for your website.
Think like a potential audience to your website content and figure out what keywords you might want to enter when searching for your type of website. By doing that you can get so many common ideas that a potential audience may come up with when searching for your type of website content.
2. Doing research on search engines. Enter an idea you think a potential audience will enter when searching for your website contents, some search engines like Google displays related searches ( this are words or phrases used by other people searching for the same contents) You can use that to get more ideas on what people may enter when searching for your website contents.
3. Using keywords tool. Keywords tool helps you generate hundreds of relevant keywords for your website contents. All you need to do is to search for keywords tools in google. Most of these marketing tools are free.
With the help of an analytics tool you can get reports on which keywords fetches the most traffic and helps you determines the keywords that are better off in driving traffics to your website. By using analytics tool you can know which keywords that works best for your website visibility. Read more below.
II. Make Use Of Analytics Tools.
Analytics tool are free tool that helps very effectively when analysing your website performance. Its really effective as well when it comes to managing and discovering the right keywords for your webpages.
How can Analytics tool optimize your website visibility in search engines? Here are some few way.
You can monitor your website keywords performance. Your website keywords plays a huge part in driving traffics and audiences to your website. So to make the right decision when choosing your webpage keywords you can use the help of analytics tools to get reports on the keywords that provide the most traffics. With this datas, you can make the right decision on which keywords you can focus on.
III. Use Meta Titles And Descriptions.
What are meta title and description? Meta title are the main subject or headline of a page when it comes up in a search engine result. While meta description, is a short description of your website when shown in a search engine result.
Using meta title and description is another powerful way to optimize your website search engine visibility. Using your website keywords to describe your meta description and title can go a long way in driving traffics to your website. All you need to do is to construct a meta description based on the keywords you are focusing on and also base on the page content texts that very much describe and explain your website for searcher who are searching for the kind of contents in your website.
Meta title and description are indexted by a search engine base on your page title and headlines but there are SEO tool that can help adjust it for you. But if you don't have those SEO tools, you can make sure you use a powerful page title and headlines in your webpages so search engine can come up with a very unique meta title and description for your website.
IV. Use Images.
You can also use the images in your webpages to optimize your website visibility.
How does it works with keywords? Image can work with keywords simply by the image file name. When using images on your webpages give it a file name that has a meaning connection with your keywords. And also images can be find in a search engine result, this will give your website more chances to be seen.
V. Study Your Competitor.
When it comes to search engines, your website has thousands of competitors who has the same kind of contents with you. So to optimize your visibility, you need to stand out from the crowd. There are several ways your website can be at the top when it comes to visibility in search engine through keywords.
1. Set up an analysis routine to study the website that are similar to your.
2. Search for websites that are similar to yours in a search engine and compare the difference of why its more visible or less visible than your website
3. Make some improvement to your keywords and your contents to optimize and stand out from other similar websites.
4. Use analytics tool to study your website data and compare with other similar websites for improvement.
Conclusion.
These are some important steps you can take to optimize your website visibility in search engines by using powerful keywords.
