How To Use Keywords For SEO.

 

If you are thinking of optimizing your search engine's visibility, there is one important factor that you should really consider, which is very effective in optimizing your search engine visibility and that factor is "Keywords". 

What are keyboards?

Keywords are words and phrases that are input to a search engine to get related search results. Or words and phrases that you input when indexing your website to a search engine so search engine users can find your website by inputting the same words and phrases when searching for webpage contents online.

Before indexing your website to a search engine, you need to select some words and phrases that better explain your website contents. So when someone is searching for a content or website online and input words or phrases which is the same words and phrases that you use when indexing your website to a search engine the person will get a search results including your website.

Types of keywords.

There are three basic types of keywords which is.

1. Head Keywords.

2. Body Keywords. 

3. Long Tail Keywords.

1. Head keywords, are keywords with just one or two words. This type of keywords has more search volume and little conversion rate.

2. Body keywords, are keywords with two to three words. This type of keywords has medium search volume and medium conversion rate.

3. Long Tail keywords are keywords with four or more words. This type of keywords has low search volume and high conversion rate.

(conversion rate is the amount of search audience among the total search volume who is searching specifically for your website content and become one of your website visitors)

Learn more about getting unique traffics to your website.

Having a powerful combination of keywords can play a basic role in optimizing your website visibility in a search engine results. Here are several ways you can optimize your website visibility in a search engine results.

I. Discover the keywords that drives more traffics.

II. Make use of Analytics tools.

III. Use a meta title and descriptions.

VI. Use images.

V. Study your competitors.

I. Discover The Keywords That Drives More Traffics.

One of the basic steps to have an optimized keywords for a better search engine visibility to your website is by discover the keywords that are more effective in driving traffics to your website. You can start by doing a thorough research and get a target of the best constructed keywords you can focus on to reach your website search engine visibility goal. 

How to discover the write keywords for your website content.

Your webpages contains thousand of keywords depending on the amount of text contents it has. So every pages in your website has unique texts that can be relevant for keywords. Here are three way you can discover the right keywords for your website content.

1. Figure out the keywords your potential audience might want to use when searching for your website. 

Think like a potential audience to your website content and figure out what keywords you might want to enter when searching for your type of  website. By doing that you can get so many common ideas that a potential audience may come up with when searching for your type of website content.

2. Doing research on search engines. Enter an idea you think a potential audience will enter when searching for your website contents, some search engines like Google displays related searches ( this are words or phrases used by other people searching for the same contents) You can use that to get more ideas on what people may enter when searching for your website contents.

3. Using keywords tool. Keywords tool helps you generate hundreds of relevant keywords for your website contents. All you need to do is to search for keywords tools in google. Most of these marketing tools are free.

With the help of an analytics tool you can get reports on which keywords fetches the most traffic and helps you determines the keywords that are better off in driving traffics to your website. By using analytics tool you can know which keywords that works best for your website visibility. Read more below.

II. Make Use Of Analytics Tools.

Analytics tool are free tool that helps very effectively when analysing your website performance. Its really effective as well when it comes to managing and discovering the right keywords for your webpages. 

How can Analytics tool optimize your website visibility in search engines? Here are some few way.

You can monitor your website keywords performance. Your website keywords plays a huge part in driving traffics and audiences to your website. So to make the right decision when choosing your webpage keywords you can use the help of analytics tools to get reports on the keywords that provide the most traffics. With this datas, you can make the right decision  on which keywords you can focus on.

III.  Use Meta Titles And Descriptions.

What are meta title and description? Meta title are the main subject or headline of a page when it comes up in a search engine result. While meta description, is a short description of your website when shown in a search engine result.

Using meta title and description is another powerful way to optimize your website search engine visibility. Using your website keywords to describe your meta description and title can go a long way in driving traffics to your website. All you need to do is to construct a meta description based on the keywords you are focusing on and also base on the page content texts that very much describe and explain your website for searcher who are searching for the kind of contents in your website.  

Meta title and description are indexted by a search engine base on your page title and headlines but there are SEO tool that can help adjust it for you. But if you don't have those SEO tools, you can make sure you use a powerful page title and headlines in your webpages so search engine can come up with a very unique meta title and description for your website.

IV. Use Images.

You can also use the images in your webpages to optimize your website visibility. 

How does it works with keywords? Image can work with keywords simply by the image file name. When using images on your webpages give it a file name that has a meaning connection with your keywords. And also images can be find in a search engine result, this will give your website more chances to be seen.

V. Study Your Competitor.

When it comes to search engines, your website has thousands of competitors who has the same kind of contents with you. So to optimize your visibility, you need to stand out from the crowd.  There are several ways your website can be at the top when it comes to visibility in search engine through keywords.

1.  Set up an analysis routine to study the website that are similar to your. 

2. Search for websites that are similar to yours in a search engine and compare the difference of why its more visible or less visible than your website

3. Make some improvement to your keywords and your contents to optimize and stand out from other similar websites.

4. Use analytics tool to study your website data and compare with other similar websites for improvement.

Conclusion.

These are some important steps you can take to optimize your website visibility in search engines by using powerful keywords.

How to find the right audience for your business website, products and services.

How To Find The Right Audience For Your Business Website, Products And Services.

Billions of people surf's the internet everyday for personal or official use. There are thousands of activities internet surfers can involve themselves with. For example, Digital Marketing, Social Media Activities, Emailing, Using Search Engines, Online Shopping, Digital Investment, E-commerce, Blogging, Gaming, E-books, e.t.c.

By analysing this list of online activities above, you will find out that not everybody surf's the internet for the same purpose and activities.
As an Online Marketer, you need to expose your business products and services to internet surfers (which are your audiences) and attract them to view your business website, get interested and become your business clients and costumers.

But you can't get all the audiences attention because your services and products may not be what all the surfers need as they use the internet and you may spend too much on promoting  your business website, products and services to a bunch of audiences who are not interested or looking for the kind of product and services you are offering, then get a low conversion rate. 

The right step to take is to find the right audiences that are the perfect match to expose your business website, products and services (people who are costumer potentials or searching for the kind of services and products you are offering. ) This gives you a high conversion rate  (getting customers, buyers or business clients) but also helps you save money to put back into your business Ad campaign.

Here are several ways you can use to get the right audience for your business website, products and services.

I. Making use of Digital Analytics tools for businesses.

II. Using Ad platforms and make a specific settings in audience target to your campaign.
III. Selecting the right keywords when indexing your business website in search engines.

I. Making use of Digital Analytics tools for businesses website .

What are "Digital Analytics tools"? These are softwares designed for the collection, analysing, visualisation, interpretation, prediction, of digital data information about the visitors behaviour towards your business website. It also helps give statistics and information on how your business products and services are performing in the market and help you execute the right business strategies and decisions.

How can Digital Analytics tools helps you get the right audiences for your business website, products and services? 

Here is how it works. Digital Analytics tools gathers vital data updates on all your visitors to your business website and display it in table and graph illustration. It gives data updates on.

* Geography of your visitors - It show you which countries, states, or towns has the highest and lowest visits to your business website.

* Traffic source - ( Links that drive visitors to views your business website. ) It show you which of your ad campaigns or search engines or other websites links that drives more traffics to your business website.

* Visitors Affinity - It Categorize your visitors to groups, on there choices of interests and gives you there data of the highest and lowest visitors with a particular interest. E.g. 80% of your visitors are interested in sports, 10% in movies, and 10% in politics, e.t.c.

* Visitors demography - It show you which categories of age groups and genders groups that visits your business website. E.g. 18 to 26 - 85%, 26 to 40 - 10%, 50 to 80 - 5%. 

By analysing the above lists, you can easily identify the perfect audiences for you products and services, where they locates and the traffics sources that drives them to your website. So you can refine your campaign strategy and focus more on the traffic sources that brings the potential costumers.

Type of Digital Analytics.

* Google Analytics
* Adobe Analytics
* Smartlook
* Heap Analytics
* Google search console.

II. Using Ad platforms and make a specific settings in audience target to your advertising campaigns.

What are "Digital Ad Platforms"? These are digital advertising technology design to fetch visitors to your website either by a website service or a software. Websites that gives Digital Ad Services have a multi advertising partnerships with a combination of all kinds of digital ads, e.g. Digital Display, Social Media Ads And Email Marketing in one piece. When you use there service, your website will go places and have a daily high exposition all over the internet and drives high traffics to your website.

How can online Ad platforms help you get a targeted audiences?

Ad Platforms are ready made services everything is set for you. All you need to do is to signup and setup your ad campaign. You can easily reach your targeted audiences by setting up your ad campaign. In setting up your ad campaign you should not take this settings for granted. Here are the following settings.

Location - The places where you want your ad campaigns to be seen. For instance, you have a restaurant in a particular town and you want visitors from that town then you setup an ad campaign for your restaurant website, you will want to set the location of audience you want to that specific town so you can get your targeted visitors who are around and come to your restaurant.

Category - The kind of audiences you want for your ad campaign. Once you make this settings you will only get the specific audience you need for your niche which means your will definitely get a high conversion rate because every one who few your website is looking for the kind of your niche.

Description - Write a short note about your website products and services. When you write your description, you will explain what your niche is all about so when visitors sees your description of your website, only the visitors who has interest for your niche will visit your website. So that's another good way to score your targeted visitors.

After setting up your Ad campaign, your website will be viewed by your targeted audiences.

III. Using the right keywords to index your business website in search engines.

What are "keywords"? These are selection of words and phrases input into a search engine when searching for information. Before indexing your business website in a search engine, you need to select some words and phrases (which is your website keywords) that better explain your business website contents. So when someone search for a similar words or phrases to your website keywords the person will get a search results including your website.

How can keywords help you get the right audiences?

You can get the right audiences from a search engine by selecting the right keywords that very much describe your business website when indexing it to a search engine.

Here are some tips on how to select the right keywords for your business website.

* Imagine you are the costumer who is willing to buy your own products and figure out the words you will enter when looking for that kind of services and products you offer. You can easily get a picture of what your costumers may enter when searching for something similar to your business products and services, use does words as your keywords to your business website.

* Using keywords research tools. These are tools that helps you combine the right keywords for your business website. It gives you hundreds of relevant long tail keywords that fits your business website.

* Knowing when to use a long tail or a short tail keywords.

Long tail keywords are keywords that has more than three words ( like sentences rather than words) 
This type of keywords generate "low traffics with a high conversion rate" .

Why? Because it has many combination of words so when someone who searches for a particular content entered multiple of words in a search engine, is likely to get more specific search engine results to what the person is searching for. So if you use a long tail keywords for your business website, it will come up as a search result to searcher who's search sentences almost match your long tail keywords and misses the searchers who search sentences did not match with your long tail keywords. So you are likely to get targeted visitors from search engines when you use a long tail keywords but less audience.

Long tail keywords gives you targeted visitors but less traffics, your website will less likely to appear in a search engine result to people who did not specifically match your long tail keywords (multiple words) when they enter a keyword (with less words).

Short tail keywords, these are keywords with only one word. This type of keywords generates more traffics but low conversion rate. Because if someone entered a keyword in a search engine is more likely to match the words you use as your keywords so your business website comes up to many searchers.

Using a short tail keyword will bring you more visitors but less targeted audience (people who may not be interested of your business and services) to your business website. Which is more traffics but less conversion rate.

* Study your business competitors. Creating keywords for your business website can be really challenging because you may use words that is already been use by your business competitors or, your competitor has combination of keywords that are powerfully than yours. So you need to do a thorough research to find out the keywords that will keep your business website stand out in a search engine. See here for more information about keywords and SEO.

Conclusion. I hope you learned alot about how to put your online business to a successful lane by making sure you get the right audiences online that suits your business website, products and services. The more you learn the more you grow.