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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Thursday 31 December 2020

Basic Steps To Take That Can Improve Your Website SEO.



Now lets talk about the basic steps to improve your website SEO. There are many techniques and strategies to improve you website visibility in search engine. The main goal is to get to a higher page ranking for your website so it can appear first before others in search engine results (which means the website has a higher visibility) Below I will be explaining the basic steps a website owner can take to improve website visibility in search engine results which bring potential costumers and subscribers to your website.

Here are several basic steps you can take to increase your search engine visibility and boost your SEO experience for your website.

I. Creating backlinks to your webpages.

II. Well selected keywords.

III. Well organized website.

 I. Creating backlinks to your webpages.

The number one way to get search engines attention when it comes to page ranking and search engine results visibility is by creating backlinks to your webpages. Not just backlinks but quality backlinks.

What is backlinks? Backlinks are links that bounds your website to another website. When your website is mentioned in another website that redirects to your website this create an inbound link which is called a backlink. How can backlinks help in SEO? If your website has so many backlinks, it means its been mentioned and hyperlinked in many other websites which means your website can be located or redirected or hyperlinks from many other websites to your website, your website can potentially get visitors from other website, so its clearly that your website is popular on the internet. 

Search engines picks websites with the most high qualify backlinks as the most relevant search results for search engine users. A quality backlinks are outbound links that redirect to your website from already popular websites (website with high page ranking) so the most visible website in a search engine is determines by the qualities of its backlinks.

What are the method of creating backlinks to your website? Here are several ways you can use to create backlinks to your website. 

1. Building resource page links.

2. Broking link building.

3. Guest blog article.

4. Writing Testimonies about other website's products you are using.

5. Using ad campaign products.

 1. Building resource page links. This is one of the most common and effective way of creating backlinks to your website. Most SEO experts uses resource page building tactics to grow backlinks in a website. Most resource pages will give you a quality backlink if you successful link your webpage to them. 

What is resource page? Is a website that has many helpful information and links about a given topics. You can get useful information and links about a topic in a resource website, either you specifically search or scroll to the topic. Or some resource websites are specifically about a given topic and with many useful information and links (which is the resources to that topic).

How to build a resource page links to your website or webpages.

Its a simple task to build a resource page links to you website. Just follow the simple steps below. 

a. Search for resource pages.

b. Contact them to add your resource.

a. Search for resource pages. There are thousands of resource pages online in various search engine. All you need to do is to search for the relevant resource pages that specifically fits your niche. 

How to find a resource page. Use a search engine like Google, Yahoo, e.t.c. And search for resource pages. For example, if your niche is about fashion and you have the latest fashion trends you want to share in your website, search for resource pages that has fashion resources. Enter, "fashion intitle:resources inurl:links.html" to a search engine query then search, you will get thousands of resource links about fashion. You cannot just go for only one of them but as many as you can. Select the most relevant and high qualify and also specifically to your niche, because the quality backlinks your website have, the higher your page ranking will go. 

b. Contact them to add your resource. In every resource page there are contact page just like any other websites, there are also suggestions page and even a page where you can add your website link. So if its a suggestion page or a contact page, just follow the instructions and contact them. Try to be polite and send them a massage about your niche and how it can be a better resource to add in there website. Every resource page owner is looking for more resource pages to add to there website so that their pages will be more relevant, show them what you got and they will add it to their resource pages. Make sure your niche is specifically fit to the resource page you are contacting. 

2. Broking link building. Another good source of getting backlinks to your webpages is by building broking links. Broken links are webpage that is not of use. Links you click on and it takes you to a blank page that shows a code 404 page. It means the page is useless and its called a broken link.

How does broken links be a good source for backlinks? Broken links happened to be from website pages which are linked to nowhere so all you have to do is to link your own webpage to it. 

How to link your webpage to a broken link? First of all you will search for websites with broken links. This websites you are searching for with broken links, the links has to be the same type contents with your website. There are tool you can use to search for broken links in websites. Tools in Ahrefs SEO toolbar can help you locate websites with broken links nut make sure that it fits your niche. After locating plenty of broken links then you have to contact the owner of the website if they can replace the broken link with your webpage. A website owner usually doesn't want there website to have a broken link so having to offer your webpage to that link might be a good idea for the website owner. 

Building broken links to your website not just only gives you backlinks but its also a good source for traffics and visitors from other websites as well.

3. Guest blog article. Its a process where you feature your article in someone else's website either by invitation or a website that features other blog by submission of articles. This is a great advantage for audience from another website to see your content and also a good source for backlinks. 

How can you build backlinks by guest blog? By submitting your article as a guest blog, you will get hyperlinked by that website you submit your article to if its featured as a guest article. So if its a reputable website to Google or other search engine, it can lift your page ranking as well. 

How to be a guest blogger. There are many ways to become a guest blogger but here are some few ways you can be a guest blogger

a. Business Associate. 

b. Search for Blogs. 

c. Article Submission.

a. Business Associate. By having business associate, you can ask some of your associate who has a reputable blog for you to be a guest blogger by writing an article for them. The blog has to fit your content.

b. Search for blogs. You can search for blog in search engines that fits your content and write to the owner that you will like to be a guest blogger. Blogs owner can really use some extra content in there blog so if you ask to assist with a guest blog, they will be happy to invite you.

c. Article submission. There are several websites that specifically meant for blog submission, where you can submit your articles for there audience to read. You can search for websites like that and submit your article.

4. Writing testimonies about other websites products you are using. You can get backlinks from other websites by using a tactics which involves in writing testimonies about the products you are using and send it to their website. 

How does writing testimonies about other peoples products fetches you backlinks? Its simple, all you need to do is to write your testimonies about how great their products is and how its beneficial after that make sure you write your name and also your website. You can send it through the website contact form or if they have a testimony form. What producers are looking for is how satisfying there products is to consumers so if you write a nice testimonies about a product you have used, they might want to add your testimony to there website including your name and also your website and that will give you a backlink from that website. If you want to add your website to a testimony, make sure its a website that suits your own website contents. Like you can't have a website about selling phone and write a testimony with your website link which is a medical store. If the website is about fashion and your website has something to do with fashion, its a perfect match for a backlink. 

5. Using ad campaign. By using ad campaign to promote your website, you do not only get traffics to your website, it also creates backlinks . So using ad campaign can provide you with some backlinks to your website. 

II. Well selected keywords. 


Keywords are another important factor when it comes to SEO. If you are optimizing your website for search engine visibility, you cannot ignore keywords. First of all let's know more about keywords.

What are keywords? Keywords are words and phrases that are typed into a search engine query to get related search results. Or words and phrases that you input when indexing your website to a search engine so search engine users can find your website by inputting the same words and phrases when searching for contents online. 

Before indexing your website to a search engine, you need to select some words and phrases that better explain your website contents which is the keywords. So when someone searching for a content or website online and input words or phrases which is the same words and phrases that you use when indexing your website to a search engine the person will get a search results including your website contents. 

Types of keywords. There are three basic types of keywords which is.  

1. Head keywords.

2. Body keywords.

3 Long tail keywords.  

1. Head keywords. Are keywords with just one or two words. This type of keywords has more search volume and little conversion rate. 

2. Body keywords. Are keywords with two to three words. This type of keywords has medium search volume and medium conversion rate. 

3. Long tail keywords. Are keywords with four or more words. This type of keywords has low search volume and high conversion rate. (conversion rate is the amount of search audience among the total search volume who is searching specifically for your website content and become one of your website visitors). Having a powerful combination of keywords can play a basic role in optimizing your website visibility in a search engine results. 

Here are several ways you can optimize your website visibility in a search engine results.

1. Discover the keywords that drives more traffics.

2. Make use of Analytics tools.

3. Use a meta title and descriptions.

4. Use images.

1. Discover the keywords that is more effective. One of the basic step to have an optimized keywords for a better search engine visibility to your website is by discovering the keywords that are more effective in driving traffics to your website. You can start by doing a thorough research and get a target of the best constructed keywords you can focus on to reach you website visibility goal.

How to discover the right keywords for your website content. Your webpages contains thousand of keywords depending on the amount of text contents it has. So every pages in your website has unique texts that can be relevant for keywords. 

Here are three way you can discover the right keywords for your website content.

a. Figure out the keywords your potential audience might want to use when searching for your website.  

b. Doing research on search engines.

c. Using keywords tool.

 a. Figure out the keywords your potential audience might want to use when searching for your website. Think like a potential audience to your website content and figure out what keywords you might want to enter when searching for your website content. By doing that you can get so many common ideas that a potential audience may come up with when searching for your kind of website content. 

 b. Doing research on search engines. Enter an idea you think a potential audience will enter when searching for you kind of website, some search engines like Google displays related searches. (This are words or phrases used by other people searching for the same contents) You can use that to know what people may enter when searching for your website contents. 

 c. Using keywords tool. Keywords tool helps you generate hundreds of relevant keywords for your website content. All you need to do is to search for keywords tools in google and other search engines as well. Most of these marketing tools are free. 

With the help of an analytics tool you can get reports on which keywords fetches the most traffic and helps you determines the keywords that are better off in driving traffics to your website. By using analytics tool you can know which keywords that works best for your website visibility. 

 2. Make use of Analytics tool. Analytics tool are free tool that helps very effectively when analysing your website performance. Its really effective when it comes to managing and choosing the right keywords for your webpages.

How can Analytics tool help you optimize your website visibility in search engines? You can monitor your website keywords performance. Your website keywords plays a huge part in driving traffics and audiences to your website. So to make the right decision when choosing your webpage keywords you can use the help of analytics tools to get reports on the keywords and page links that provide the most traffics. With this datas, you can make the right decision on which keywords you can focus on. 

 3. Use meta title and descriptions. What are meta title and description? Meta title are the main subject or headline of a website in a search result when it comes up in a search engine. While meta description, is a short description of your website when shown in a search engine result. Using meta title and description is another powerful way to optimize your website search engine visibility. Using your website keywords to describe your meta description and title can go a long way in driving traffics to your website. All you need to do is to construct a meta description based on the keywords you are focusing on and also base on the page content text that very much describe and explain your website for searcher who are searching for the kind of contents in your website. 

Meta title and description are base on your page title and headlines but there are SEO tool that can help adjust it for you. But if you don't have those SEO tools, you can make sure you use a powerful page title and headlines in your webpages so search engine can come up with a very unique meta title and description for your website. 

 4. You can also use images to optimize your website visibility in a search engine. Images in your website can optimize your search engine results. How does it works with keywords? Image can work with keywords simply by the image file name. When using images on your webpages use the images that is meaningful to your website content or has connection with your keywords and also the images has a file name that matches your keywords so it can be located and connected to your website in image search results.

 5. Study your competitor. When it come to search engines, your website has thousands of competitors who has the same kind of contents with you. So to optimize your visibility, you need to stand out from the crowd. 

There are several ways your website can be at the top when it comes to visibility in search engine with the help of a keywords. 

 a. Set up an analysis routine to study the website that are similar to yours.

 b. Search for websites that are similar to yours in a search engine and compare the difference of why its more visible or less visible than your website 

 c. Make some improvement to your keywords and your content to optimize and stand out from other similar websites. 

 d. Use analytics tool to study your website data and compare with other similar websites for improvement. 

 III. Well organized website. 

If you may have noticed, when you search for information in a search engine, the website that comes up first happens to be a well organized website than the rest in the bottom. A well organized website is a website with the features below.

1. Quality content. 

2. Image and videos. 

3. Site map.

 1. Quality contents. For your website to have a search engine priority, you had to have a quality contents. A meaningful content that matches what your website is all about and a well titled topics. How can a quality contents and title helps improve your search engine visibility? If you have a well written content and title that matches what your website is all about, it will form a cluster of keywords that will help a bit to make your website visible to search engine. Sometimes crawler search engines helps your website form keywords in automated indexing, so with a quality content and well matched title, your website will have some improvement and priority to search engine results, mostly a well titled topics for your niche.

 2. Images and Videos. Having meaningful images and videos that matches your website contents and what your website is all about can help improve a website visibility in search engine results because, search engine also index images and videos if they have a file name so this is a good chance for your website to be located in a search engine results through the help of your website images and videos. So a nice images and videos that matches very much with your niche can help your website go a long way when it come to priority in search engine results.

 3. Site map. A site map is the list of pages in a domain. A website with a site map can help a search engine crawler to easily crawl your webpages. So every single pages in your website can be easily indexed by a search engine crawler with a site map.

Conclusion. 

By following the above steps, no doubt your website will be at the top 10 Google ranking and other search engines as well. And take your website and business to another level.



Saturday 12 December 2020

The Basics Of Search Engine Optimization.


In this article, we will be talking about the basic of SEO. There are millions of websites online and almost all these websites are indexed in search engine so it can be found by costumers and users except for website made for private users. If you want your website to get the top priority on a search engine, you need the help of a SEO program. SEO program can help your website have a higher page ranking (PR) and be seen by almost everyone who search for your kind of website contents. Without search engines and the help of a SEO program, your website will be hard to find online like almost invisible. So if you want your website to be seen all over the internet, you need to start a SEO program.

Moving on lets get to the main topic on this article and start by explaining the meaning of SEO (Search Engine Optimization). 

SEO is a process that is taken to helps provide and improve the quantities and qualities of organic traffics to your website by search engine results. The traffics which are provided by search engine are organic or natural. It is not a pay per click program, traffics exchange program, email marketing. Its literally the traffics you get from search engine results when users search for the kind of your website contents by entering keywords that matches your website contents or your webpages keywords, then your website comes up as one of the search results among all other websites with the same categories, this kind of traffics is called organic or natural traffics. This traffics are potential visitors and costumers for your website or your business online.

As we move further, lets get to know the meaning of things. 


Search Engine.

Search engine is a website where you can find any contents, website and other information in the internet by enter the words of the niche you are looking for.

There are several categories of search engines, these are.

1. Web Crawlers

2. Directories

3. Hybrids

4. Meta.


Web Crawlers.

Which is also called a spider is an internet bot designed to browse the world wide web to index website pages into  search engines database. With the help of a web crawler, a search engine can get websites information all over the internet to its database ready for search. This is an automated indexation system. Although some webmaster can make setting to a website not to allow search engine bot to crawl there website.

Directories.

Its a categories of listed websites in a search engine which is indexed manually by the admin or editor staffs of the search engine website. Unlike crawler were the indexation is automatic. In directory search engines, you need to manually submit your website for approval and indextation from the search engine website coordinators. When your website is approved, then it will be manually indexed.

Hybrids.

This is a type of search engine that uses different collection of categorized or non categorized data for indexation and search result. It uses both directories and crawler to index webpages and to give search result so you get both directories and crawler search results.

Meta.

Another name for Meta search engine is search aggregator. It retrieves its search engine datas from other search engines and present it as its own search results. This search engine combines search results from several other search engines to give its own search results.

Now lets talk about how search engines works and how websites gets its priority to appear at the top above other websites.

Search engines works exactly like all the types of search engines explained above, web crawler, directories, hybrids and meta search engines. Every search engines are always design to give the users a satisfactory experience, so the most websites that comes up before others has to be a unique and well organized websites. So if you want your website to be a search engine priority when it comes to displaying search result, you had to have a quality website that stands out from other websites. 

I'm going to explain the three basics qualities your websites has to have to become a search engine priority when it comes to displaying search results below.

I. Well organized website.

II. Quality backlinks.

III. Unique keywords.


Well Organized Website.

If you may have noticed, when you search for information in a search engine, the website that comes up first happens to be a well organized website than the rest in the bottom. A well organized website is a website with,

1. Quality contents and well titled. For your website to have a search engine priority, you had to have quality contents. A meaningful content that matches what your website is all about and a well titled topics. How can a quality contents and title helps improve your search engine visibility? If you have a well written content and title that matches what your website is all about, it will form a cluster of keywords that will help a bit to make your website visible to search engine. Sometimes crawler search engines helps your website form keywords in automated indexing, so with a quality content and well matched title to your niche, your website will have some improvement to visibility in search engine results, mostly a well titled topics for your niche.

2. Images and videos. Having meaningful images and videos that matches your website contents and what your website is all about can help improve your website visibility in search engine results because, search engine also index images and videos if they have a file name so this is a good chance for your website to be find in a search engine results through the help of your website images and videos. So a nice images and videos that matches very much with your niche can help your website go a long way when it come to priority in search engine results. You have a chance for your website to be seen when someone search for images or videos that has something to do with your website contents.

 3. A website with a site map. A site map is the list of pages in a domain. A website with a site map can help a search engine crawler to easily crawl your webpages. So every single pages in your website can be easily indexed by a search engine crawler with a site map. You can make a site map txt and upload it to your website for a better search engine bot follow.

Quality Backlinks.

Another way a search engine use to determine its top search results is popularity of the website. If your website is popular then it means its unique and has more quality, which means its more likely that its more a relevant search result for searchers who are looking for that type of content in the website. The way search engines determine which website has the most popularity is the backlinks that is pointing towards a website.

What is backlinks? Backlinks are links that bounds your website to another website through hyperlink. When your website is mentioned in another website which is hyperlink to your website this create an inbound link which is called a backlink. 



How can backlinks determine how popular your website can be to a search engine? If your website has so many inbound links, it means its been mentioned and hyperlinked in many other websites to your website. Which means your websites can be find or redirected or hyperlinked from many other websites to your website. That is, your website can potentially get visitors from other website, so its clearly that your website is popular in the internet. 

Search engines picks the most websites with high qualify backlinks as the most relevant search results for users. A quality backlinks are inbound links you get from already popular websites (website with high page ranking) so the most visible website in a search engine is determined by the quantities and qualities of its backlinks.

What is page ranking? Is the algorithm Google and some other search engines use to calculate the webpages that will have the higher or lower ranking in there search results. When you read about the types of backlinks, you will understand how page ranking works even more, so read below.

Types Of Backlinks.

There are two major types of backlinks. 

1. Dofollow

2. Nofollow

1. Dofollow, These are hyperlinks pointing towards your website from other websites which helps search engine crawlers to score you website page ranking. How it works, when webpages that hyperlinked your website it creates dofollow links which will be crawl by search engine bot, the dofollow links allows search engine bot to follow these links from those websites to your website then calculates the power and authority ( link juice) its gets from those webpages and ranks your own website. So if the webpages with high page ranking hyperlinks your websites, it passes high quality backlink to your website which can also increase your page ranking in a search engine.

What is a link juice? Link juice is a slang use by SEO experts to describe power, authority, strength and popularity your website gets from a backlink (hyperlink) pointing towards your website. 

2. Nofollow, is a backlinks that does not allow search engine crawler to follow the link and does not boost your website page ranking. If you get a backlink from webpages that make a setting not to allow search engine crawler to follow the webpages it will give your website a nofollow link.

Unique Keywords.

Keywords are words and phrases that are input to a search engine to get related search results. Or words and phrases that you input when indexing your website to a search engine so search engine users can find your website by inputting the same words and phrases when searching for your website content category.



The main system of a search engine is keywords because you need to enter a keyword to search for any content so basically the system is built around keywords. When you index your website to a search engine, you need to enter keywords that users can use to find your website content, so you have to be selective when it come to choosing  your keywords to your webpages. Also you need to have a keyword base webpages titles and headlines because when a search engine crawler index your website, it may use the titles and headlines as the webpage keywords.  

To Learn More About Keywords, Click Here.











Wednesday 2 December 2020

How To Use Keywords For SEO.

 


If you are thinking of optimizing your search engine's visibility, there is one important factor that you should really consider, which is very effective in optimizing your search engine visibility and that factor is "Keywords". 

What are keyboards?

Keywords are words and phrases that are input to a search engine to get related search results. Or words and phrases that you input when indexing your website to a search engine so search engine users can find your website by inputting the same words and phrases when searching for webpage contents online.

Before indexing your website to a search engine, you need to select some words and phrases that better explain your website contents. So when someone is searching for a content or website online and input words or phrases which is the same words and phrases that you use when indexing your website to a search engine the person will get a search results including your website.

Types of keywords.

There are three basic types of keywords which is.

1. Head Keywords.

2. Body Keywords. 

3. Long Tail Keywords.

1. Head keywords, are keywords with just one or two words. This type of keywords has more search volume and little conversion rate.

2. Body keywords, are keywords with two to three words. This type of keywords has medium search volume and medium conversion rate.

3. Long Tail keywords are keywords with four or more words. This type of keywords has low search volume and high conversion rate.

(conversion rate is the amount of search audience among the total search volume who is searching specifically for your website content and become one of your website visitors)

Learn more about getting unique traffics to your website.

Having a powerful combination of keywords can play a basic role in optimizing your website visibility in a search engine results. Here are several ways you can optimize your website visibility in a search engine results.

I. Discover the keywords that drives more traffics.

II. Make use of Analytics tools.

III. Use a meta title and descriptions.

VI. Use images.

V. Study your competitors.

I. Discover The Keywords That Drives More Traffics.

One of the basic steps to have an optimized keywords for a better search engine visibility to your website is by discover the keywords that are more effective in driving traffics to your website. You can start by doing a thorough research and get a target of the best constructed keywords you can focus on to reach your website search engine visibility goal. 

How to discover the write keywords for your website content.

Your webpages contains thousand of keywords depending on the amount of text contents it has. So every pages in your website has unique texts that can be relevant for keywords. Here are three way you can discover the right keywords for your website content.

1. Figure out the keywords your potential audience might want to use when searching for your website. 

Think like a potential audience to your website content and figure out what keywords you might want to enter when searching for your type of  website. By doing that you can get so many common ideas that a potential audience may come up with when searching for your type of website content.

2. Doing research on search engines. Enter an idea you think a potential audience will enter when searching for your website contents, some search engines like Google displays related searches ( this are words or phrases used by other people searching for the same contents) You can use that to get more ideas on what people may enter when searching for your website contents.

3. Using keywords tool. Keywords tool helps you generate hundreds of relevant keywords for your website contents. All you need to do is to search for keywords tools in google. Most of these marketing tools are free.


With the help of an analytics tool you can get reports on which keywords fetches the most traffic and helps you determines the keywords that are better off in driving traffics to your website. By using analytics tool you can know which keywords that works best for your website visibility. Read more below.

II. Make Use Of Analytics Tools.

Analytics tool are free tool that helps very effectively when analysing your website performance. Its really effective as well when it comes to managing and discovering the right keywords for your webpages. 


How can Analytics tool optimize your website visibility in search engines? Here are some few way.

You can monitor your website keywords performance. Your website keywords plays a huge part in driving traffics and audiences to your website. So to make the right decision when choosing your webpage keywords you can use the help of analytics tools to get reports on the keywords that provide the most traffics. With this datas, you can make the right decision  on which keywords you can focus on.

III.  Use Meta Titles And Descriptions.

What are meta title and description? Meta title are the main subject or headline of a page when it comes up in a search engine result. While meta description, is a short description of your website when shown in a search engine result.


Using meta title and description is another powerful way to optimize your website search engine visibility. Using your website keywords to describe your meta description and title can go a long way in driving traffics to your website. All you need to do is to construct a meta description based on the keywords you are focusing on and also base on the page content texts that very much describe and explain your website for searcher who are searching for the kind of contents in your website.  

Meta title and description are indexted by a search engine base on your page title and headlines but there are SEO tool that can help adjust it for you. But if you don't have those SEO tools, you can make sure you use a powerful page title and headlines in your webpages so search engine can come up with a very unique meta title and description for your website.

IV. Use Images.

You can also use the images in your webpages to optimize your website visibility. 

How does it works with keywords? Image can work with keywords simply by the image file name. When using images on your webpages give it a file name that has a meaning connection with your keywords. And also images can be find in a search engine result, this will give your website more chances to be seen.

V. Study Your Competitor.

When it comes to search engines, your website has thousands of competitors who has the same kind of contents with you. So to optimize your visibility, you need to stand out from the crowd.  There are several ways your website can be at the top when it comes to visibility in search engine through keywords.

1.  Set up an analysis routine to study the website that are similar to your. 

2. Search for websites that are similar to yours in a search engine and compare the difference of why its more visible or less visible than your website

3. Make some improvement to your keywords and your contents to optimize and stand out from other similar websites.

4. Use analytics tool to study your website data and compare with other similar websites for improvement.

Conclusion.

These are some important steps you can take to optimize your website visibility in search engines by using powerful keywords.